Apple shared a new Vision Pro ad just days before launch

Apple has released a new Vision Pro ad just days before the launch of the new device. You can watch it above.

The 70-second ad, posted on Apple’s YouTube channel on Sunday, includes Supertramp’s 1974 hit song Dreamer as a soundtrack and shows the $3,499 mixed reality headset being used in a variety of settings. It begins with a man in his house using the device to complete some work, with the sequence focusing heavily on how hand gestures can be used to control the Vision Pro, although commands can also be communicated through voice and eye movements. The same man is then seen switching from working to playing with his daughter, with a digital representation of his eyes appearing on the Vision Pro’s outer screen so that eye contact can be made without having to remove the device. This is a unique feature among similar headsets, although some people find it a bit scary.

We saw another guy at home wearing the Vision Pro to watch a movie and using a pinch gesture to expand the size of the virtual cinema screen, and a woman used it to make a FaceTime call with a friend. The video also shows a plane passenger with the device strapped to his head as he watches a film during the flight.

The ad includes the tagline, “Hello Apple Vision Pro.”

The Vision Pro headset is Apple’s most significant product launch since the Apple Watch smartwatch in 2015. For the tech giant, there’s a lot to gain from the device, although its $3,499 asking price may be prohibitive for many.

Many people are asking about what types of apps will be available at launch with the new devices. Here’s everything you need to know.

The Vision Pro is coming to the US first and will start landing in customers’ hands on Friday, February 2. Other countries are expected to follow suit soon.

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