A smartphone company you’ve never heard of has big plans for 2024

Tecno Phantom V Flip (left) and Tecno Phantom V Fold Andy Boxall / Digital Trends

Tecno, the brand that is making the most noise in the East while living under the shadow of budgets, is once again ready to make breakthrough innovations. At Mobile World Congress 2024, the company has prepared some pretty promising announcements, and among them is the new idea of ​​a rollable screen phone.

So far, Samsung has only shown a rollable screen concept, while Motorola and Oppo phones with rollable screens never made it past the demo stage. Tecno wants to try it too, and will launch the Phantom Ultimate smartphone featuring rollable display technology later this month.

It will still be a “concept phone” that will use an “innovative double-sided display.” The screen goes from 6.5 inches to 7.1 inches when the roll-up screen mechanism comes into action. We don’t know exactly what it will look like, but the dimensions suggest that the phone will switch from portrait phone orientation to tablet mode, similar to the Oppo X 2021 concept.

Close-up of the Tecno Phantom X2 Pro camera.
Tecno recently sold a phone with a motorized pop-out camera. Andy Boxall / Digital Trends

In the same vein, Tecno will also showcase a borderless foldable phone display. So far, we’ve seen many brands ditch the traditional bezel and replace it with a solid lip. It will be interesting to see what the brand has developed in its laboratories and whether the changes are simply aesthetic or also have practical value.

Talking about aesthetics, Tecno will showcase some of the eco-friendly materials used to design the phone’s shell. Among the ideas that will be showcased on the MWC 2024 show floor are “organosilicon fabric skin, layered fiberglass, 3D stereo optical lattices, colored textured glass.” A few months ago, the company launched the Camon 19 Pro smartphone, which features color-changing blocks that change their appearance when exposed to light.

Tecno said it will also share more details about the work it has done with skin tone mapping for smartphone cameras thanks to its Universal Tone efforts. It aims to pull off the same algorithmic trick that Google did by inserting Real Tone technology into the core of its Pixel smartphones. The company also had some mobile video imaging advances in its announcement for the upcoming event.

On the more ambitious side, Tecno has also created a robot dog called Dynamic 1 which is inspired by the German Shepherd breed and wants to be your intelligent pet companion. This robotic companion dog relies on AI to help “understand commands intuitively and perform lifelike actions.”

Tecno Phantom V Flip, along with other folding phones.
Tecno also makes one of the most affordable foldable phones in the world. Andy Boxall / Digital Trends

And finally, we have the Tecno Pocket Go, which is being touted as the “industry’s first Windows AR gaming” device. It essentially combines the visual versatility of AR glasses with the dexterity of a handheld console and aims to push AR gaming into the mainstream. Apple’s Vision Pro headset has finally been released, and it seems Tecno is aiming to show off what they’ve created themselves while riding the newfound wave of AR in the consumer electronics segment.

Despite its underdog status, Tecno isn’t exactly a copycat — quite the opposite. The company recently launched a phone with physically retractable camera lens hardware. That’s pop-out camera technology like I’ve never seen before.

Last year, they launched one of the most affordable foldable phones in the world called the Phantom V Fold. And to stand out in a sea of ​​clamshell-style foldable phones, the company introduced the Phantom V Flip and armed it with a unique circular secondary display. The company recently announced a unique approach to camera system technology by integrating liquid lens technology in a periscope module, and also revealed a unique lens aperture module to improve image quality.

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