Goldberg says goodbye to the respective Black Dodge Demons | Taza Khabre

Key findings

  • The used car market fluctuates wildly, with prices for classic and high-end sports cars skyrocketing.
  • Dealers charge inflated prices for in-demand cars like the Dodge Demon 170, driving up prices significantly.
  • Despite the bubble bursting in the Dodge Demon 170 market, Bill Goldberg sold his pair at Barrett-Jackson for over $400,000.

Perhaps one of the most intriguing developments of the past few years has been the sharp fluctuations in the used car market. However, we are not talking about the price of the 2013 Toyota Camry, but more about the high-quality classic, sporty and muscle car markets that have seemingly skyrocketed since the COVID-19 pandemic.

Unfortunately, car dealers were quick to catch on to this trend as well, and the era of wildly inflated markups on in-demand cars began to take hold. C8 Chevrolet Corvette Z06 and Dodge Challenger The SRT Demon 170 suffered the most, with some Dodge dealers charging over $100,000 for the Demon 170.

Unfortunately, for those who paid exorbitant prices for the Last Call Mopar, it doesn’t look like they’ll be getting their money back anytime soon, as the market bubble for the 1025-horsepower Dodge Demon 170 appears to have burst. Despite this, the actor, a former professional wrestler, and for a long time Dodge brand ambassador Bill Goldberg takes his two Black Demons to Barrett-Jackson in Scottsdale to see how much they can bring when they move down the block.


Pretty in pink and expensive: Dodge Demon 170 in Panther Pink is a $30,000 option

This 1 of 1 Panther Pink Demon 170 is a throwback to early 70’s Mopars, thanks to the exclusive Dodge Jailbreak Program.

Goldberg planned to sell these demons as a pair starting in 2018

2018 Dodge Demon vs 2023 Dodge Demon 170 Specs


2018 Dodge Challenger SRT Demon

2023 Dodge Challenger SRT Demon 170


Supercharged 6.2-liter Hemi V8

Supercharged 6.2-liter Hemi V8


Front engine, rear drive

Front engine, rear drive

Method of transmission

8-speed automatic

8-speed automatic


840 hp

1025 hp

A turning point

770 lb-ft

945 lb-ft

0-60 mph

2.3 seconds

1.66 seconds

1/4 mile

9.65 seconds at 140 mph

8.91 seconds at 151.17 mph

(figures courtesy of Stellantis)

Goldberg says that when the original Dodge Demon came out in 2018, he knew there was likely another, faster Demon in the works. As such, he kept his ’18 Demon garaged and not driven so that he could offer both Demons with almost identical specifications as a pair at auction shortly after he acquired the Demon 170 in late 2023.


Barrett-Jackson’s Craig Jackson visits Bill Goldberg’s epic garage.

The pro wrestling star loves his muscle cars and is ready to part with two very special Mopars with the help of Craig Jackson.

Now there are people who may argue with buying a car as an investment. However, Goldberg has no shortage of super-fast Mopars in his garage, and he’s not afraid to drive them or make them even faster.

Along with another 2018 Demon in F8 green and a 2020 Dodge Charger Daytona, Goldberg has an 1,100-hp Challenger Hellcat. supercharged Whipple, Challenger Hellcat Redeye with 990 hp ported fan. and a twin-turbocharged Charger Hellcat with around 1,400 hp. It’s safe to say that Goldberg probably won’t miss any of the Demons when they’re gone.

Goldberg isn’t sure since the other Demon 170s can’t make big money

Key parts of the Goldberg Dodge Demon Duo

  • Former WWE star and Dodge spokesperson Bill Goldberg is selling his 2018 and 2023 Dodge Demons at Barrett-Jackson
  • Although dealers once charged huge markups for the Demon 170, the market has plummeted
  • Although he didn’t get as much money as he wanted, two of Goldberg’s cars are selling for twice what he paid
  • Several high-ranking Dodge officials came to the auction to support Goldberg and talk about the SRT Demon program

Barrett-Jackson Scottsdale is a week-long event that attracts a whole host of automotive celebrities looking to buy and sell their cars. While there, Goldberg chats with renowned custom car builders Chip Foose and Richard Rawlings, and also finds time to chat with his many fans and friends. However, it’s clear he’s a bit upset with the state of the Demon 170 market and says it might be a better idea to wait until it recovers.


Why WWE star Bill Goldberg chose Dodge as his #1 brand

Goldberg likes Dodge muscle cars, but he’s selling his 2018 and 2023 Demons in a one-of-a-kind paired auction.

By comparison, three other Demon 170s were sold at Barrett-Jackson alongside a host of original 2018 Demons. While final auction prices for 170s range from $198,000 to $242,000 for a Plum Crazy car with no mileage, ’18 Demons were trying to top $110,000. Many collectors believed that both models would be treasured classics, so they are worth their dealer prices at the time. However, it seems that, at least for now, that is not entirely the case.

The two demons will sell for over $400,000

2018 Black Dodge Challenger SRT Demon and 2023 Black Dodge Challenger SRT Demon 170 at Barrett-Jackson Scottsdale, side view

2023 Dodge Challenger SRT Demon 170 Market Value


Average market value

Highest selling price

Barrett-Jackson January 2024 Lowest Sale Price

Barrett-Jackson January 2024 Highest Sale Price

96,666 USD

214,000 USD

$700,000 (charity car)

198,000 USD

$275,000 (Goldberg)

(figures provided Barrett-Jackson/

In addition to taking the stage himself to talk about the cars, former Chrysler SRT brand president and CEO Ralph Gilles and current Ram and Mopar Design VP Marc Trostle came to support Goldberg and give a brief introduction to the car’s development. . Ever the showman, Goldberg draws a crowd, but unfortunately, the bets aren’t coming in very quickly.

The final combined bid for both cars was $410,000, slightly more than the combined value of the other Demons and Demon 170s at auction. Goldberg says that while he didn’t make as much as he wanted on the cars, he did double his money after buying the cars at MSRP. More than the money, though, he’s very grateful that his friends, family and the Mopar hierarchy came out to support him.

Sources: YouTube @ Goldberg’s Garage, Barrett-Jackson,, Stellantis

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