Samsung will show the Galaxy Ring for the first time

Last year there was a lot of talk about Samsung launching a smart ring to compete with the Oura ring, and last month it became a reality when the Korean company teased the Galaxy Ring in a slick video at the end of its Unpacked event.

Things calmed down a bit after that…until now.

In a message shared on Sunday, Samsung announced that the Galaxy Ring will be “displayed publicly for the first time” at this week’s Mobile World Congress (MWC) event in Barcelona, ​​Spain.

Note the word “displayed,” as that almost certainly means there was no hands-on time for those in attendance, as the Galaxy Ring was probably housed in a locked glass cabinet.

However Samsung will hopefully use this opportunity to offer some additional information to potential Galaxy Ring customers that may persuade some to hold off on purchasing one of the available alternatives in an attractive sector that is becoming increasingly competitive. At the very least, we’d like Samsung to share an estimated launch date for its first smart ring.

If MWC visitors are indeed prohibited from trying out the Galaxy Ring, perhaps Samsung engineers still have a lot of work to do when it comes to packing a large number of health tracking features into the tiny device. Or perhaps it’s just part of a carefully planned and drawn-out marketing campaign designed to raise awareness and intensify anticipation before launch day (most likely it’s both).

We’ll know more on Monday and we’ll be sure to update at that time.

In the meantime, check out this Digital Trends article featuring some carefully considered ideas about what Samsung needs to do to make the Galaxy Ring a success — from someone who definitely knows a thing or two about smart rings.

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