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- Ford Bronco introduces a new half-day off-road adventure, the Bronco Off-Roadeo, now available to non-Ford owners of all skill levels.
- Off-Roadeo allows participants to experience the thrill of off-roading, learn about the Bronco and its off-road features, and gain a unique insight into Bronco culture.
- The adventure includes a four-hour paid off-road quest with a Bronco and a guide on a route previously reserved only for Bronco, Bronco Raptor and Bronco Sport owners. Reservations can be made through Ford.
The Ford Bronco first appeared on the market in the 1960s. Designed to compete in the SUV and SUV market with the likes of the Jeep Wrangler, it has since gone through several generations, each offering its own unique features and characteristics. Re-introduced for 2021, the modern sixth-generation Bronco continues that tradition with features like exclusive Terrain Control and GOAT modes designed to help drivers better navigate any terrain.
Ford also provides drivers with a unique Off-Roadeo adventure that allows them to put SUV and its off-road capabilities for testing, but until now it was exclusively available to new Bronco owners. To the excitement of Bronco fans everywhere, Ford has announced a new half-day off-road adventure open to anyone of any skill level.
The Ford Bronco Off-Roadeo is now available to non-Ford owners
What to expect from the Bronco Off-Roadeo
- Experience the thrill of off-roading
- Master the Bronco and its off-road capabilities
- Get a unique insight into the Bronco culture
Ford’s Matt Simpson explains that while the Off-Roadeo is hugely popular with Bronco owners, they’ve long asked non-owners how they can experience the legendary Bronco in action. The answer is a new half-day adventure in Bronco Off-Roadeo. Off-Roadeo is a four-hour paid off-road quest for participants of any skill level.
Customers will be provided with a Bronco and route guide for an experience that has until now been reserved for Bronco, Bronco Raptor and Bronco Sport owners. Ford’s expert guides provide invaluable knowledge to help participants navigate even the most challenging obstacles. Going on specially designed training tracks over difficult terrain, participants will be able to master the controls of the Bronco and hone their off-road skills.
Sidney Sweeney takes his Heritage Bronco Off-Roadeo
One Ford Bronco fan is actor Sidney Sweeney, who took her new Limited Edition Bronco Heritage on a Bronco Off-Roadeo adventure in Moab, Utah. This isn’t the first collaboration between Ford and Sweeney, who documented the restoration of his 1969 Ford Bronco via her TikTok channel Syd’s Garage during the pandemic.
The pair also teamed up for an exclusive Sydney Sweeney x Ford workwear collection in collaboration with Dickies, which sold out in just 31 hours. The Off-Roadeo adventure will be documented in a new video series for Sweeney’s Instagram page and will be available on Ford’s Instagram page. Sweeney describes Off-Rodeo as a playground for everyone and says he plans to return with all his friends.
Bronco Off-Roadeo Adventure is now available for booking
The Ford Bronco Off-Roadeo Half-Day Adventure starts at $795 per vehicle and includes the driver and three guests. Reservations can be booked directly through Ford visit Off-Roadeo at Mount Potosi in Las Vegas; Moab, Utah; or Horseshoe Bay, Texas.
Meanwhile, owners of a 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Editions, 2023 or newer Bronco Sport, or 2022 or newer Bronco Raptor will continue to enjoy free all-day Bronco Off-Roadeo. .
Sources: Ford, Sydney_Sweeney@Instagram, syds_garage@TikTok