The Toyota Crown nameplate is changing to a crossover with the 2025 Signia | Taza Khabre

After a radical evolution, the Toyota Crown returned to the United States earlier this year as high-rise crossover sedan. However, the Japanese automaker never intended for the Crown to be a stand-alone model. So, Toyota has now unveiled a fitting sequel and unveiled the 2025 Crown Signia SUV for North American audiences at the 2023 Los Angeles Auto Show.

The first SUV Toyota Crown aimed at the territory of the United States

Quick facts about the 2025 Toyota Crown Signia

  • The second Crown model for the American line is the Crossover SUV
  • Exclusively with the Toyota Hybrid EV powertrain, which offers 243 hp. with standard four-wheel drive
  • The front of the Toyota Hammerhead car with thin DRLs and a colored geometric grille
  • A quiet cabin with a folding second row and a 6.5-foot cargo area
  • Available in two grades: XLE and the more upscale Limited

The 2025 Toyota Crown SUV adds more dimension to the automaker’s legendary flagship, being the first-ever Crown SUV and the second Crown SUV in the US. The name Crown Signia comes from “insignia” and rides on the same platform as all members of the new Crown family, the New Global Architecture K (TNGA-K) platform.

The second Toyota Crown model in the US will be exclusively a hybrid electric car. Its Toyota HEV system uses a 2.5-liter DOHC four-cylinder engine paired with two electric motor generators. This system offers a maximum power of 243 hp. and achieves a combined MPG rating of 36 (according to manufacturer estimates). It also uses Toyota On-Demand all-wheel drive with a dedicated rear electric motor for added traction.

RELATED: 2024 Toyota Crown: The Complete Guide to Specs, Features, and Pricing

Characteristic SUV with sedan-like driving comfort

Certain elements define the face of the Crown Signia, including the Toyota Hammerhead front end consisting of signature DRLs, a compact headlamp unit and a geometric lower grille. Sporting a wide stance, the Crown Signia rides on standard 19-inch wheels or available 21-inch wheels. Customers can choose from five body colors: Storm Cloud, Finish Line Red, Oxygen White, Black and Bronze Age. They can also choose between two seat options: yellow-brown or black.

Toyota designed the Crown Signia to deliver the driving comfort of a sedan and the versatility of an SUV. With its crossover SUV body, the Crown Signia can seat five passengers while offering plenty of room for outdoor equipment thanks to the 60/40 split-folding second-row seats, opening up a 6.5-foot-long cargo area.

RELATED: 2024 Toyota Crown Sport Sedan, Wagon: Everything We Know So Far

Toyota Crown Signia 2025 is available in two configurations

Gray 2025 Toyota Crown Signia side view

Differences in the configuration of Toyota Crown Signia 2025



2.5-liter DOHC 4-cylinder engine with Toyota HEV and electronic all-wheel drive on demand

Stationary glass panoramic roof

19-inch machined alloy wheels

21-inch dark gray alloy wheels

Front seats in cloth/softex with 8-way power adjustment and heating

Leather seats with heated and ventilated front seats and driver memory function

60/40/Softex fabric rear seats with special vent

Heated leather rear seats

12.3-inch Toyota Audio multimedia touch screen

11 JBL Premium Audio speakers, including a subwoofer and an amplifier

12.3-inch color MID with four customizable layouts

Front and rear parking assist system with automatic braking

Heated leather steering wheel and leather gear knob

Wipers with a rain sensor

Audio system with 6 speakers, Qi wireless charger and 5 USB ports (3 front; 2 rear)

Digital key capability (Remote Connect subscription required)

Electric lifting doors with a shock sensor

Blind spot monitor with rear cross traffic warning system

(Source: Toyota)

Toyota will offer the Crown Signia in two trim levels – the XLE and the higher-end Limited versions. The Limited class builds on the features and equipment of the XLE class, upgrading certain items to higher-end versions. Depending on the configuration, the SUV offers leather seats, a panoramic sunroof with fixed glass, a JBL Premium audio system with 11 speakers and a variety of advanced interior technologies.

As one of the flagship models of Toyota Crown, Signia should provide first-class comfort and convenience. Thus, the interior of the new Crown boasts significantly reduced noise, vibration and harshness. The rear seats have a saloon-like design. The Crown Signia comes standard with a 12.3-inch color Multi-Information Display (MID) and a 12.3-inch touchscreen with Toyota’s latest audio and multimedia system. Toyota says the Crown Signia will hit dealerships in the summer of 2024. The price has not yet been announced.

Source: Toyota

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